This is the first strategic move by HolidayIQ to strengthen mobile capabilities
HolidayIQ, an online travel community, today announced the acquisition of the travel mobile development team from Bangalore-based SourceN, a mobile development firm based out of Silicon Valley and Bangalore at an undisclosed sum, to accelerate mobile offerings to the Indian traveller.
Commenting on the acquisition, Hari Nair Founder and CEO, HolidayIQ said, “Mobile continues to be the core focus at HolidayIQ and this acquisition is a step in that direction. The SourceN team’s in-depth understanding of mobile consumer behaviour in travel will further strengthen our Holidays product and also create a more robust engine enabling easier and seamless sharing of travel reviews, ratings, images and video on mobile. We will continue to make investments in strengthening our mobile capabilities.”
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HolidayIQ claims to have over 30 million members from more than 80 Indian cities and the holiday planning website is powered entirely by reviews, photos, videos and other advice generated from the Indian travellers. Currently, the company claims that around 50 million Indian travellers plan their vacations on HolidayIQ every month, of which 65 per cent activity is through mobile devices.
The travel startup has raised funding from Tiger Global and Accel Partners.
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