Under this partnership, Exclusively will complement Snapdeal’s existing ecosystem; will provide a consolidated offering for the luxury shopper
Indian online marketplace Snapdeal.com today announced it has acquired Exclusively.com (formerly Exclusively.in), a portal for premium and luxury fashion.
Luxury products and services is a US$14 billion market in India, growing at 30 per cent YoY, according to a recent KPMG-ASSOCHAM report. More than 70 per cent consumers want to shop for luxury products in India rather than abroad, shared an official release.
“Snapdeal has always operated ahead of the curve in the e-commerce space, especially when it comes to category leadership. We have witnessed a surge in the demand from consumers across the country for premium and luxury products; however, given that access to luxury brands is severely limited in our country, we have brought Exclusively into our family to provide our 40 million+ users the access to widest range of aspirational, high-end products and services,” said Kunal Bahl, Co-founder and CEO, Snapdeal.
Under this partnership, Exclusively will complement Snapdeal’s existing ecosystem and will provide a consolidated offering for the luxury and lifestyle shopper.
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Exclusively will continue to function as an independent site and all aspects of Exclusively’s online shopping experience will remain intact, with new collection and service augmentations in the pipeline. Snapdeal will help Exclusively scale up and expand its current business and reach, further stated the release.
Exclusively today retails works by leading Indian designers including: Manish Malhotra, Tarun Tahiliani, Manish Arora, Anita Dongre, Rohit Bal, Gaurav Gupta, JJ Valaya, Ritu Kumar, Varun Bahl, Shivan and Narresh, and Neeta Lulla, to name a few.
Sunjay Guleria and Mohini Boparai-Guleria, Co-founders of Exclusively said, “Exclusively has built and grown a cache of leading premium Indian designers, brands and boutiques. The partnership with Snapdeal comes at the right time. With increased awareness and growing disposable incomes, premium and luxury consumption in India is seeing a significant upward trend.”
“With the geographical limitations of the brick-and-mortar model, we strongly believe that the luxury and premium segments can only be grown by sharing access with the consumer. With Exclusively’s fashion experience and Snapdeal’s scale of operations, we look forward to not just servicing large metros, but also the aspirational demand in smaller towns across India,” they added.
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