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PropertyGuru acquires ePropertyTrack for an undisclosed amount

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The acquisition of sales and marketing company ePropertyTrack comes on the back of a US$130 million investment

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Singapore-based property startup PropertyGuru has acquired Singapore-based ePropertyTrack, a new project sales and marketing company with operations throughout Southeast Asia, for an undisclosed amount.

According to a statement from the company, “With this acquisition, the Group (PropertyGuru) aims to expand its services portfolio by offering high-value new project marketing services to real estate developers, marketing agencies and property agents.”

This deal comes on the back of the recent US$130 million investment in PropertyGuru by a strategic consortium of investors comprising TPG, Emtek Group and Square Peg Capital.

According to PropertyGuru, ePropertyTrack covers over 90 per cent of active new projects in Singapore.

The players

Basically, ePropertyTrack is a software that helps property developers and agencies streamline the sales and marketing process of their new projects by facilitating information-sharing and driving business operations efficiency for all parties. This includes real-time views on project reservations during launch, registration of interest management, inventory management, floorplans/virtual tours/photos/video content management, promotion broadcasting, analytics reporting and sharing of information to marketing agencies and agents.

Also Read: With great opportunity comes great challenges: PropertyGuru CEO

ePropertyTrack’s services also support real estate agencies and agents by providing a multi-media interactive sales tool. The tool is accessible on both desktop and mobile and facilitates sales discussions with prospective buyers and bookings of units directly with the developer in real-time.

Steve Melhuish, CEO and Co-founder of PropertyGuru said, “Today, a growing number of top property developers and real estate agencies are using the ePropertyTrack service to market more than 500 new project launches in Southeast Asia. There are immediate synergies to be had from this acquisition, which is in line with our regional agenda to capitalise on the Southeast Asia property market potential, and our push for continued product innovation.”

Post-acquisition, ePropertyTrack teams in Kuala Lumpur and Singapore will be integrated into PropertyGuru’s local offices and while both companies will continue to work independently in the near-term, there are plans underway for joint development of products and services and roll-out of new projects regionally.

The post PropertyGuru acquires ePropertyTrack for an undisclosed amount appeared first on e27.


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