BigDecisions.com aims to help consumers make smarter financial decisions
Global media and information services company News Corp has acquired India’s BigDecisions.com for an undisclosed amount. The move also includes the site’s parent company FinDirect Services.
BigDecisions.com claims to help consumers make smarter financial decisions through interactive, decision-making tools powered by algorithms and data.
Following the acquisition, Manish Shah and Gaurav Roy, Co-founders of the startup will oversee “a significant expansion of the Mumbai-based BigDecisions.com team as well as its consumer offerings”. They will report to Raju Narisetti, Senior Vice President, Strategy, News Corp.
“Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data,” said Robert Thomson, Chief Executive, News Corp. “BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs. This platform will be high quality, privacy-protected and easy-to-use,” he added.
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In November, News Corp had also acquired a 25 per cent stake in PropTiger.com, a residential real estate platform that provides data and information to India’s homebuyers. Its other operations in India include Dow Jones, The Wall Street Journal, Factiva and HarperCollins Publishers businesses.
Started in early 2013, the startup aims to provide a platform to deliver unbiased information and analysis to consumers on topics ranging from life and health insurance, to retirement planning, providing for a child’s education, to buying and renting real estate.
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