This is the first of the several acquisitions planned by Practo, shares its CEO
L-R: Dhruv Gupta, Co-founder of FitHo, and Shashank ND, Co-founder and CEO of Practo
Practo, a Bangalore-based doctor search engine, has acquired digital fitness solution provider FitHo Wellness. The acquisition will help Practo expand its offerings and move into the preventive healthcare space.
The size and structure of the deal was not disclosed, but it is a combination of cash and equity.
As part of the deal, Co-founder of FitHo Dhruv Gupta will be appointed as the Product Head for Preventive at Practo, while another Co-founder Prachi Gupta will take on the role of GM-Operations, New Segments.
Practo will also acquire the proprietary algorithm and recommendation engine which automatically suggests custom diets and exercise regimens to users based on their lifestyle, fitness requirements and food preferences.
“We are taking our first step towards expanding into the preventive healthcare space with acquisition of FitHo Wellness. It will also bring us closer to our goal of making Practo the single health app consumers need. I welcome the FitHo team into Practo and am really looking forward to building some awesome consumer products that will help people live healthier, longer lives,” said Shashank ND, Co-founder and CEO, Practo.
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“This is the first of the several acquisitions we have planned as we build out Practo to be the single health app you need,” he added.
FitHo’s current offering will phase out over the next six months and Practo will launch a completely new preventive product that will leverage some of the technology from FitHo.
Practo is operational in Southeast Asian markets such as Singapore and Philippines. The company is planning to expand to other markets like Latin America and Middle East, along with exploring more Southeast Asian countries.
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